Monica von Schmalensee talks value based design at MIPIM 2017

Hi Monica,

You’ll be taking centre stage to present at a seminar on innovative urbanisation in Sweden at this year’s MIPIM Conference in Cannes. The focus is on how Sweden is unique in combining innovation and sustainability in its growth.

Monica von Schmalensee_Foto Fredrik Hjerling_hi res

Can you tell us a little about what you’ll be sharing with the audience?
I will give the architect’s perspective on innovative urbanisation and talk about White’s urban planning approach ‘value based design’, an approach that will help the client make better decisions and us as architects to define urban qualities.

So what does value based design entail?
The guiding principles to value based design are held together through a holistic view of sustainability, from environmental to social. We think long term, generations rather than financial quarters, and to succeed we must listen to the people a space or a building is meant for during the design process.

How do you bring the different principles together in an urban design?
The key – and goal – is to create democratic urban public places. You could say that democratising architecture and culture is a driving force in urban development. In Sweden we don’t innovate for the sake of creativity, but to create a better society for everyone.

Read more about the seminar here.