White Truths - 60 Years Young
White has vitality. This means that we can distil all the good things from our 60-year history and use this every day as we create solutions for a generation that hasn’t yet been born. A rich and varied history is invaluable in the task of looking ahead.
White Truths - Business Unusual
White is professional. Obviously, we strive to make profits, but not at any cost. We avoid projects which lack the will to make life better. Or the ones that don’t meet our sustainability standards. Our method steers us towards projects in which we can create big things for the benefit of the many. And it works, if you take a peek in our annual reports.
White Truths - Back to the Future
White is investigative. We have always explored everything there is to learn about life: about needs and opportunities, trends and behaviours. This is why research is crucial. With it, we can stay true to the philosophy of making the world better. Without it, we’d be just another architectural firm.
White Truths - Curiosity
White is curious. Curiosity is the ever-present hunger that constantly makes us evaluate everything around us. What we see, hear and read. All the things that rush past us on the way to work in the morning. The thoughts that spring to mind. How it looks. How it could look. How it will look, once White gets its teeth into it.
White Truths - Powerplay
White works on a big canvas. In networks with many others. Many people who believe that many is better. Many people who know many things. Many people who never stop asking questions. Many people who understand the nuances in society, politics, culture. In life.
White Truths - It Takes 900 to Tango
White works together. You won’t find just one single star here. You’ll find more than eight hundred of them. Working as a team is in our DNA. It’s something we’ve always done. Our approach automatically builds commitment and quality into each step of the process. It’s no coincidence that we are employee-owned.
White Truths - Commitment
White has conviction. We believe that architecture can make the world better. And that we can push the frontier of what is possible in Scandinavian design for another sixty years. Not by taking the easy path – but the experienced one. Not through solo acts on the side, but by moving towards the goal together.
White Truths - In It For the Long Run
White works sustainably. We create solutions that are meant to outlast our generation. Designs that not only stand the test of time but also include a long-term responsibility. Economically, socially and environmentally. Buildings that will stand up to the scrutiny of future generations.
White Truths - 1+2=3
White is creative. This doesn’t mean coming up with the impossible, but that which is possible, just rarely thought of. That which is possible but easily forgotten. Because creativity is often what is simple. Liberating. The straightest path. What everyone in the room thinks is obvious. Once it’s been said.
White Truths - Big Ears
White listens. Not only to our clients, but to all those who will use our buildings, places, homes and offices. Their thoughts sharpen ours. With one ear to the ground, we can keep up with trends, behaviour patterns, and needs. Every process starts with us listening. That’s why we’ll stop talking now.