STF Gothenburg City.
Guests from near and far gather around the campfire at STF, Gothenburg City. White is behind the entire experience of the Swedish tourist association’s new hotel; architecture, lighting, interior and product design combined with visual communications form a modern interpretation of camp.
The challenge was to create Gothenburg’s most compact hotel combined hostel giving guests and visitors a design experience that shows a new side of the STF, the Swedish tourist association and one of the country’s largest organizations with approximately 300,000 members.
STF’s long cultural history of embracing Swedish nature and hiking traditions is the design inspiration. Wallpapered hiking trails and maps at the hotel’s stairwells and hallways help guests easily find each floor by referencing graphical imagery of regions in Sweden, from the North to the South.
The 102 rooms consist of double rooms, family rooms as well as three suites, all with shower and toilet. A majority of the hotel’s ambient lighting has a hidden source integrated with the architecture. As part of the project’s comprehensive customisation, White designed a windowsill lamp with a warm, welcoming light and with charging capabilties at its base.
The lobby is open and inviting with a campfire surrounded by comfortable armchairs. Guests can visit the café which serves Swedish culinary delicacies; alternatively, the hotel offers a kitchen for hire for guests who choose to bring their own food. Or one can simply enjoy a glass of wine while leisurely reading the hotel’s own scrapbook with personal tips on everything the city has to offer.
STF Gothenburg City
- Client: Svenska Turistföreningen, STF
- Project Start/End: 2012-2014
- Completed: 2014
- Apartments / Rooms: 102 rooms
- City: Göteborg
- Photographer/Illustrator: Jonas Kullman
- Andreas Milsta
- Andreas Sture
- Håkan Olsson
- Susann Wessely Gromark
- Felix Holgers